Maggie Michael Designs
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50th Anniversary Season Campaign

To celebrate the Blues 50th Anniversary Season, I developed the season campaign to include alumni, arena developments throughout time and monumental team achievements. The typography and ornate elements were drawn from St. Louis' strong French and jazz influence. My goal was to use these key visuals and blend them with the modern branding of today to create a seamless campaign that represented 50 years of Blues hockey.  

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