Sr. Digital Media & Graphic Designer
Sr. Digital Media & Graphic Designer
The 2017-18 Season Campaign blends together bold color blocking, geometric grids, heavy typography and iconographic systems with stylized player imagery. With a heavy focus on social media in mind, the campaign was designed to catch the viewer's eye and be easily distinguishable among a flood of traditional sports photos and graphics. Multi-platforms functionality, customization and long term usability for all marketing needs helped drive the design process.