Sr. Digital Media & Graphic Designer
Sr. Digital Media & Graphic Designer
With the ever-growing presence of social media, this year’s Social Media Campaign was developed to expand our gameday coverage and bring fans more real-time content across all social media platforms. Each graphic element is designed to utilize Facebook, Twitter, Instagram and Instagram Story sizes as well as standard 16:9 formatting to allow for video and website integration, all with customizable features to add flexibility based on team performance, stats, and marketing focus. In an effort to maximize fan engagement throughout the season and better represent each game individually, the entire package has been built in three sets to correlate to each of the Blues jerseys: Home, Away, & Third. Additionally, milestone graphics, mostly created in real-time, are designed to highlight player and team achievements and strengthen gameday coverage as it plays out on the ice.